Flower Meister International (FMI) is an online B2B platform dedicated to directly connecting flower growers and exporters (vendors) with flower importers (merchants) around the world.

FMI was created by Otani Trading, a Japanese trading company with decades of experience in the international flower trade. Otani Trading is passionate about the flower trade and believes that there are many buyers as well as sellers around the world who feel the same way.

We also believe that there is a lot of room for improvement in the industry so that we can all do more of what we love doing.

To Find Out More:

Trust is the pillar of successful flower trade

Starting a new business relationship in the flower world poses risks for both sellers and buyers.
Buyers do not want to risk making prepayment and not receive any products (or receiving poor products), and sellers do not want to make a shipment and risk not getting paid.

In order to mitigate risks on both sides, FMI carefully curates the seller list and will collect payment from the buyer first, but will only pay the seller once the shipment arrives and claims have been handled.

For buyers, FMI provides a one-stop-shop of trusted suppliers.
For sellers, FMI provides access to new buyers in new markets while guaranteeing payments.

Order and Document Handling

FMI manages availability/pricing information, order information, and shipment documents, eliminating the need to send e-mails back and forth. All present and past information are conveniently accessible in one location.

Payment Handling

FMI is tightly integrated with systems of various fintech companies so that flower companies can concentrate on the flower business and not on banking. Payment collections from buyers, payouts to sellers, and currency exchanges are all handled automatically on the system.

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FMI provides various APIs (Application Programming Interface) to connect with existing sales, purchasing, or inventory management system. FMI has its own development team that can also provide custom integrations and software solutions.

Please contact us if you have any IT needs

To find out more:

FMI is a business-to-business (B2B) platform focused on international flower trade. Businesses involved in growing, exporting, or importing flowers and related products are welcome to join, subject to approval.

FMI is completely free to join. There are no registration fees or monthly fees. 

You only pay a fee for orders that have been confirmed on FMI, based on the order value.

  • For Vendors, click here to find out more
  • For Merchants, click here to find out more

FMI is completely free to join. There are no registration fees or monthly fees. 

You only pay a fee for orders that have been confirmed on FMI, based on the order value.

A platform usage fee, calculated as a small percentage of your total shipment value, is incurred only when shipments are confirmed. However, there are no maintenance fees to maintain your account on FMI.

You can sell as little or as many items as you’d like to, at any point in time.

On FMI, all payments are collected from the buyers before the shipment and paid out to sellers after arrival and claim handling. You will be issuing invoices to Otani Trading, and Otani Trading will be paying you, so that you do not need to worry about the creditworthiness of the buyer.

It is completely free as there are no registration or upfront costs to join FMI. However, the application needs to be approved before one can start to use FMI.

A platform usage fee, calculated as a small percentage of your total shipment value, is incurred only when shipments are confirmed. However,  there are no maintenance fees to maintain your account on FMI.

FMI ensures that payments will only be released to the seller when the shipment arrives and claims have been settled between both parties.

Founded in 1922, Otani Trading is a trading and engineering company headquartered in Japan with over 100 years of experience in international trade, mechanical-, electrical-, and software engineering, besides being one of Japan’s leading cut flower and foliage importers.

FMI is developed, maintained, and operated 100% in-house through group companies of Otani Trading in Singapore, Vietnam, Taiwan, Hong Kong, and the UAE. Apart from FMI, the Otani Trading group also provides custom software and automation solutions to all layers of the flower industry, from farms and exporters to wholesalers and retailers, to logistic companies and customs agents.

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Work in one of our offices or from anywhere in the world

If you have experience in the international flower trade or perishable logistics, you’ll fit right in. But even without prior industry experience, the will to make the flower industry a better place or, the enthusiasm to try something new, will get you started.

The pandemic showed us that the place of work no longer plays a central role. In fact, FMI was launched and continues to be operated, with the entire FMI team working from home. Although we hope to switch to a hybrid work environment and start visiting buyers and sellers in person soon, we operate across different time zones, making a globally distributed team ideal.

We are looking for account managers, marketers, logistics coordinators, and software engineers to join our young and dynamic team.

Contact us to learn more about our openings!

Get In Touch


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    Office

    16 Raffles Quay
    #33-03 Hong Leong Building
    Singapore 048581

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